Who we are?

About Us

Universal is managed by a team of Engineers with over 38 years of experience in the field of Power conditioning Equipment. Most of our products are manufactured within Pakistan, under the brand name of Universal. Our company is always motivated by new innovations and upcoming technologies and hence there is a constant endeavor to update and enhance the existing products with respect to that of the best technologies available in the market.
Over 40 years in the business and ongoing technical research have made us a competitive and technologically advanced company. Beside standard production, Our company can be extremely flexible in developing and manufacturing special equipment according to User’s specification. All this thanks to the experience gained over many years of applied technological development. Such development includes IT tools that enable the technical staff to elaborate electrical and mechanical designs for each “custom product” on a quick and cost-effective basis.

Key Milestones

Our customers get the best
 cooperating with our company

Our quest for innovation makes us the best company in Pakistan.

Professional team
Our team of trained professionals are constantly upgrading themselves with the latest technological enhancements, and thus our products too are the best available in the market with unparalleled quality.
Business success
We have been successful in offering innovative products to the customers by the help of our well experienced research development team.
Great marketing
We have good marketing team in the organization, which is implementing aggressive and innovative strategic methods to achieve sales target. We also have a separate wing for after sales activities.
Reliable support
To ensure complete customer satisfaction we provide complete after sales services and support for all the products. Our after sale team works 24/7 to help you in need.
Need to know more about our company?
Download Our Brochure

CEO Message

Note from the head of organization

It is with great pride that I address our Universal family. From humble beginnings 40 years ago, Universal was built on the principles of hard work, integrity and a strong desire to succeed – values which remain with us today. We have accomplished many achievements never before encountered in the industry. Our leading pace has always been accredited to our culture, with a deep understanding that in order to improve the lives of our clients we must reflect our internal working culture and our promise for a wonderful world. I truly believe that providing a best-in-class products and being a true one-stop-shop has set Universal apart from our competitors.

At Universal, we believe that innovation is the key to powering the future. That’s why we strive to offer the best in terms of products and technology to all our customers. Each of our product is the result of countless hours of research combined together with an immeasurable level of dedication from employees across Pakistan. So remember, every time you look at a our product, the level of innovation is what makes us the brand of the nation.


– Mr. Zahid Shakir, CEO Universal Appliances

The best part of us

Our Corporate Philosophy

Our Vision
To build a credible brand and corporate image, by providing high quality products & innovative solutions in order to make life comfortable and efficient.
Our Mission
To manufacture products of superior quality through sustained Research & Development and improve our ability to understand and satisfy the customer requirements.
Our Values
We are committed to deliver superior quality products to clients through passionate people, we innovate to consistently deliver a tangible competitive advantage in reliability, service and cost.